#11 – It’s your client’s birthday. No matter how old we get, everyone feels special on their big day. If you remember your client’s birthday every year, there is no way they will forget you. Even if you send a card, they will appreciate that you remembered.
#12 – If your client is retiring. They’ve given you so much business over the years and now they are off to a life of leisure. What’s their favorite thing to do in their downtime? If it’s camping, send them camping gear. If they will be traveling, luggage and other travel-related items would be perfect. Don’t forget that they will advise whoever fills their position that they should do business with you.
#13 – Your client has reached a company milestone, 10 years, 25 years, etc. with the company. Their company will recognize their loyalty, but you will shine if you remember them too. Think about: vases, watches, specially etched champagne bottles, or a celebration-themed basket of assorted goodies.
#14 – Your client is injured or ill and needs some cheering up. An inspirational book would lift their spirits. How about a necklace that says, ‘Courage’, ‘Hope’, or ‘Survivor’? A tea cup, sent along with some specialty teas could be sent with your “warm wishes”.
#15 – Your client got a new pet. Leashes, pet snacks, dishes and the like come to mind. But you can also be a little different by sending a doggy t-shirt imprinted with the new puppy’s name and date he/she arrived.
#16 – It’s the anniversary of your client’s product or invention. Send a book or calendar featuring famous inventors and predict your client’s own fame in the future.
#17 – Your client is taking the trip of a lifetime. They’re excited. Be excited for them and show it by sending them a book about their destination. Other ideas: logoed flip flops or towels.
#18 – Your client earns a vacation for excellent sales performance. Take him/her out to dinner and present them with your own award. Or give them a CD with music from their destination.
#19 – Your team hits a company goal or complets an important project. Salespeople usually don’t earn their successes on their own. Reward everyone who helps out, from the company receptionist to the sales assistant, to the customer service reps.
#20 – Your client raises money for a charity, or creates an alliance with a charitable organization. Why not send them a gift of appreciation for their helping your community. A bobble head of them as a superhero comes to mind. Also make a donation yourself to their cause.